Novice Nelly: She’s our witty, fun, yet fictitious, team member that takes us on her journey of #epicfails and reminds us we are all in this together. Enjoy!
S’up ya’ll! Summertime is here—‘tis the season of rooftop happy hours, walks along the lake with your toes in the sand, and, of course, soaking up enough vitamin D to last us through the long, bitter winters #MidwestIsTheBest #ForgettingWinterBlues. But #ToBeHonest, for me, the best part of the summer is the #InstagramWorthy pictures I can take #DoItForTheLikes #FollowMe #MyFeedRocks. It’s #InstaSeason, y’all!
When I was hired at #NextLevel, in part, to handle the company’s social media, I couldn’t believe that I was actually going to get paid for doing what I love: making my presence known on all #SocialMediaChannels. During the interview, I confidently stated that #SocialNetworkingIsMyLife—I even bragged about my #FilterAbilities. Sure, I didn’t have any formal training in #Marketing, but, I was like, “It can’t be that hard, right?” Plus, I’ve always considered myself a bit of a #SocialMediaMaven with my personal #CoreFour accounts #FacebookPhenom #TwitterTalent #InstaGuru #SnapCrack. I mean, I think in #InstaCaptions and #Hashtags; this is what I was born to do! Let me tell you, I was in for a #RudeAwakening, but, like, who knew there is more to the #MarketingWorld than can be explained in 140 characters? It turns out that it takes a lot of thought and work to maintain a #CompanyProfile—it can’t all be #Selfies.
To be effective at my job, I have developed a forte in #BraceYourselfForIndustryBuzzword “Experiential Marketing.” Next Level Event Design specializes in creating memorable #InstagramWorthy experiences, but the process of turning our clients’ dreams into reality is hard to capture in an image or to explain in a blog post. It involves conceptualizing the events on paper and then bringing them to life. It’s a challenge to explain “what we do” because really it’s whiteboard sketches that look like a 4 year old got ahold of the markers, spreadsheets filled with so much information that I get #EconFlashbacks from #College, and budgets so detailed that numbers have sub-numbers… let’s just say, these things aren’t #InstaSexy aka #ConceptsDontDoSelfies. Much like #DigitalMarketing, knowledge comes from #Experience and #Practice, and #NextLevel has been #Blessed in that department.
As a result, in my time with #NextLevel, I have learned that there is more to #Marketing than #PostingLikeABoss. It involves running ad campaigns through Facebook, LinkedIn and AdWords, sending out marketing emails, running reports through Google Analytics (#EekNumbers), and so much more! Can you believe that, now, in addition to my #MadMediaSkills, I know how to run a mail merge and make changes to WordPress site #TechSavvy #WatchOutSiliconValley #NellyIsComingToTown #JustKidding. We are currently working on refreshing our #Website, which is a whole new beast that I’m excited to tackle—keep an eye out for it in the coming months, cause it’s going to be #DaBombDotCom. Now, back to #MySelfieLife…
