Method to Quick-Change Madness

What are the keys to success for a quick-change artist?  Is it the strategy—moving from one to the next without a moment’s hesitation?  Is it the conviction and detail applied from one to the next, clearly defining that a transition has occurred?  Spend time in our offices during October, and you’ll see this process in […]

#NLEDonthescene: Closing out 2016 with Gratitude

Constant momentum is truly the best way to describe the year for this Chicago event planning team. Even now, production meetings and supply checklists have been swapped out with evaluations and SWOT analysis as we pave the way for an exciting 2017. #CantstopWontstop We’ve covered a number of topics in our #NLEDonthescene blog thread chronicling […]

Security and the Event Industry

Security is a growing concern throughout the live events industry as a whole. Below, I highlight three different types of security targets we have encountered recently, from being a part of the team executing an event featuring former President Obama while he was still in office, to managing protests during an event, to highlighting and […]

#NLEDNoviceNelly: Social Media fo-paws—wait, is that spelled right?

Novice Nelly: She’s our witty, fun, yet fictitious, team member that takes us on her journey of #epicfails and reminds us we are all in this together. Enjoy! HAPPY MARCH YA’LL—I’m baaaaaaaaaaaaaack, although am still working off a #NastyHangover from St. Patrick’s Day ‘cause I do love me some #GreenBeer and #Whiskey. Don’t hate; I was celebrating […]

#NextLevelonthescene: Spring into Action

Spring has always seemed to be an amazing time for new projects. With the sun shining and flowers blooming, the spirit of the city can energize, invigorate your soul and help you forget that you’re working so hard…right?!? It’s also a time to take a fresh look at ourselves, do some mental spring cleaning, and […]

Best Practices or Common Sense?

While sitting at my desk, staring out at Lake Michigan reflecting shimmering rays of sunshine and promises of warm summer months ahead – I begin to daydream about Summer in the City!  You know, sneaking out of the office early for an afternoon in the sun or taking a long weekend for some much needed […]

Nelly Novice Social Media Selfies Hashtags

Novice Nelly: She’s our witty, fun, yet fictitious, team member that takes us on her journey of #epicfails and reminds us we are all in this together. Enjoy! S’up ya’ll! Summertime is here—‘tis the season of rooftop happy hours, walks along the lake with your toes in the sand, and, of course, soaking up enough […]

#nextlevelonthescene back roots

Typically in this blog we focus on where we’re going and something that’s really special for me right now is the past. I’m traveling back to the village in northern Italy where my grandfather grew up. Our family tree shows the Genetti lineage dating back to 1481, which is right around when the small town […]

Designing Experiences, Not Meetings…

Stop planning meetings – start designing them! Whether it’s due to advances in technology, social media, millennial influence or simply shortened attention spans, meeting attendees are placing higher value on the overall experience than the content being delivered. Recent studies have shown that three quarters of millennials are more likely to invest in an experience […]