Stories
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May 2024 SM - Conference
Despite Cadillac’s rich history, many luxury automotive buyers don’t consider it as a brand for them. And with the brand’s shift to electric vehicles, they have little to no knowledge of Cadillac’s new EV products. To create emotional demand, Cadillac set out to showcase its maverick mentality at marquee, must-see events for Tier 1 luxury buyers.
Despite Cadillac’s rich history, many luxury automotive buyers don’t consider it as a brand for them. And with the brand’s shift to electric vehicles, they have little to no knowledge of Cadillac’s new EV products. To create emotional demand, Cadillac set out to showcase its maverick mentality at marquee, must-see events for Tier 1 luxury buyers.
June 2024 SM - Holiday Party
Despite Cadillac’s rich history, many luxury automotive buyers don’t consider it as a brand for them. And with the brand’s shift to electric vehicles, they have little to no knowledge of Cadillac’s new EV products. To create emotional demand, Cadillac set out to showcase its maverick mentality at marquee, must-see events for Tier 1 luxury buyers.
July 2024 SM - Trade Show
Despite Cadillac’s rich history, many luxury automotive buyers don’t consider it as a brand for them. And with the brand’s shift to electric vehicles, they have little to no knowledge of Cadillac’s new EV products. To create emotional demand, Cadillac set out to showcase its maverick mentality at marquee, must-see events for Tier 1 luxury buyers.